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Alicia Herron

Coach Alicia offers training services to a diverse age range, primarily focusing on athletes between the ages of 7-18. However, she's open to coaching individuals outside this range based on individual needs and goals.
Absolutely! Coach Alicia offers a service where she can design a practice plan for teams and, if required, even facilitate the team practice. Her plans come with detailed drill explanations to ensure every aspect of the game is covered.
Coach Alicia has over a decade of experience in softball coaching. She has coached at the University of New Mexico and Iowa State University and has been specializing in private lessons, group clinics, and team training for several years.
The "Force Factory" is Coach Alicia's mission-driven approach to training. Its primary objective is to educate, encourage, and empower young aspiring leaders through mentorship and coaching, emphasizing relationship-building and a balanced training environment.
You can reach out to Coach Alicia through the contact form on the website or use the provided contact details. She'll be more than happy to assist you in choosing the right training program and scheduling a session.